Case Study · 2025
Moovra Studios
An internal execution engine for an agency that runs on pipeline.
Timeline
6 Weeks
Team
Product Lead · AI Engineer · Backend · Frontend
Outcome
30-person ops, day one
Stack
Next.js · Supabase · AI Workflows · Clay
The Challenge
Pipeline was the bottleneck — and manual prospecting was draining the studio.
Moovra Studios is a digital agency that helps businesses ship modern digital solutions to drive growth. Like every agency, they live or die on pipeline. The problem wasn't the work — the work was excellent. The problem was getting in front of enough of the right buyers, consistently.
SDRs were hand-building lists from LinkedIn. Prototype engineers were pulled into discovery calls before qualification, burning capacity on accounts that wouldn't convert. Developers were context-switching between sales support and delivery. Outbound was inconsistent, qualification was subjective, and leadership had no live view of where pipeline actually stood.
The studio didn't need more reps — it needed a system that turned a service business into a repeatable execution machine.
The Approach
Build the engine that runs the agency. Wire every role to it.
We built an internal lead-generation engine designed to become the operational backbone of the studio — not a tool bolted onto sales, but the system the whole agency runs on.
The engine sources signals from outbound channels (LinkedIn, intent platforms, ICP-fit triggers), scores every account against fit and intent, and routes leads automatically to the right role at the right stage — SDRs for opening conversations, Prototype Engineers for technical scoping, Developers for delivery handoff.
Every role works from the same pipeline view. Handoffs are codified — not meeting-driven — so nothing falls through, and every conversation downstream starts qualified.
What we shipped
An operational backbone for an agency built to scale.
By week six, Moovra Studios was running on a unified lead-to-delivery system. SDRs receive ranked, contextualized leads daily. Prototype Engineers spin up interactive product previews to win the technical decision. Developers receive scoped briefs with budgets and timelines ready to execute. Leadership has live pipeline visibility across every service line.
Day one feels like day three hundred — the system lets a small, focused team operate like a 30-person company.
01
SDRs
Open every conversation from qualified ground. The engine surfaces ranked, contextualized leads — company snapshot, intent signals, and a suggested angle — so reps spend their day in dialogue, not list-building.
02
Prototype Engineers
Receive leads that are already scoped for technical fit. Build interactive product previews that win the technical decision-makers, with no time wasted on accounts that wouldn't have converted.
03
Developers
Inherit a clean handoff — scoped brief, agreed budget, written timeline — so delivery starts the moment the contract is signed, not after another week of discovery calls.
6
weeks
Engine built to launch
3
roles
Wired into one pipeline
1
system
Runs the agency end-to-end
See it live
moovra.io
Next sprint
FastSail.TechWant a similar engine?
Tell us what you're building.
Sprint teams kick off within one business day.